House of Chanelle was initially created with one clear mission: to disrupt and digitalize the industry as we had been years ahead of the industry.

Luxury Publicist & Strategist CHANÉLLE, Founder of House of Chanelle has foreseen the year 2020 fashion disruption since 2015 after creating a shoppable video mobile app idea aimed to disrupt the way people shop forever through thorough exploration of future of fashion and innovative store concepts. Days before the pandemic lockdown in March 2020, CHANÉLLE launched the one and only luxury fashion strategy consulting firm in the hope to advocate innovation and help brands achieve digital excellence. Needless to say, she never realized what she long hoped for was about to happen thanks to COVID-19…

The sudden mass destruction of a global pandemic turned the fashion industry into a total disruption of virtual technologies and digital transformation.

The new agency will bring a different in-house made angle of creativity, futurism, innovation & strategy where luxury, fashion, branding and sales mingles with entertainment.

The firm under CHANÉLLE’s leadership has attracted top talents and written insightful strategy reports with unique point of views and good grasp of international culture.

CHANÉLLE’s unique mind with a blend of strategy, creativity, art and deep insights allowed her to create an agency + strategy consultancy called by many as “Creative, Disruptive and Unique”.

I have been fascinated with the “future of store” concepts involving augmented reality, hologram, virtual reality, connected store etc. Just as I was disappointed the future of fashion will miss its 2020 timeline, the sudden mass destruction of a global pandemic turned the fashion industry into a total disruption of virtual technologies and digital transformation.

– CHANÉLLE, Founder & Managing Director at House of Chanelle


CHANÉLLE sees that the industry needs a premier strategy firm specialized in fashion to guide them through the digital marketing mix and omnichannel landscape. She is undoubtedly the fashion/luxury, global PR, digital innovation expert with many industry leading companies under her roster: Vanity Fair, Rag & Bone, Saks, Fox, Sony etc.; dealt with luxury brands – Louis Vuitton, Chanel, Gucci, Dior, Fendi, Bottega Veneta, St Laurent, Valentino, Versace, Prada, Dolce&Gabbana, Celine, Salvatore Ferragamo, Jimmy Choo, Christian Louboutin, Chloé etc. in Ecommerce and luxury stores. She has also won a fashion reality show (MGM) and other competition TV shows.

This sustainable branding concept and slogan CHANÉLLE initiated has been used in the press materials of a Swedish government agency to promote its fashion industry. For a sustainable fashion forum event she helped organizing with participation from H&M, FIT and Eileen Fisher, CHANÉLLE has received a personal message from Diane Von Furstenberg and obtained attendance from Business of Fashion, Stella McCartney brand ambassador and sustainable influencers.

With its unique positioning, futurism and strategy background, nowadays House of Chanelle often gets approached by fashion, luxury, jewelry and beauty clients globally – UK, France, US, Germany, Hong Kong and Singapore etc., who are interested in international PR, new market entry, celebrity/influencer marketing, fashion week and launch event organization, partnership, innovative selling, strategies etc.

House of Chanelle, from its start under the vision of founder CHANÉLLE, has in its DNA to innovate, build international brands and raise brand awareness, sales through its unique array of services mix: global PR, international market entry, brand strategy, future of fashion & innovative store concepts, digital innovation and growth strategy.

– House of Chanelle

CHANÉLLE has been trained with some of the most successful business leaders and celebrity entrepreneurs. With her unique and marvelous creative, media and strategy talent, she can be a valuable expert source for media and create interesting, insightful content for your readers.

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About House of Chanelle

House of Chanelle is a premier, global luxury & fashion agency + strategy consultancy in luxury PR & brand management, influencer marketing and future of fashion. We set our bars high and have been called by many as “Disruptive & Unique”. We build, market, grow luxury brands; create partnerships and develop content between influencers and brands.

Unlike most agencies or consultancies in the industry, House of Chanelle is backed by fortune 500, leading media/entertainment companies and tech startup experience with a strong digital marketing and brand strategy background; in addition to our over 10 years of fashion/nonprofit industry experience, luxury stores/brands, celebrity relations and creative directions expertise. We also have excellent resources and connections across various industries all over the world.