Gen Z has finally arrived to the main stage of the society. How is their shopping behaviors different from Millennials and what kind of business do they buy from? How is this going to impact fashion retail brands and retail store selling?

Fashion Consultant & Strategist CHANÉLLE is here to share some of her research findings and insights

Gen Z is defined as those people born between 1995 – 2012. With the oldest of them reaching age 24, Millennials are starting to shy away and giving the limelight to the next generation – Gen Z. Gen Z differs from Millennials in many ways. According to Bloomberg, Gen Z will comprise 32 percent of the global population of 7.7 billion and outnumber Millennials in 2019. It is time for businesses to take actions – study infographics; learn more about their mindsets, behaviors and preferences; prepare your brand now to grab this market share before your competitors do.

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